Privacy Policy

​

Effective Date: August 2025
IF YOU ARE EXPERIENCING A MEDICAL EMERGENCY, CALL 911 IMMEDIATELY.
Introduction
This Privacy Policy ("Privacy Policy") describes the data protection practices of Southern Vitality and
Weight Loss LLC (henceforth, “ Southern Vitality and Weight Loss”) (" Southern Vitality and Weight
Loss," "we," "our," or "us") when you interact with us, our application(s), or, website(s). For the purposes
of this Privacy Policy, “Personal Information” refers to any information that is linked or reasonably
linkable to an identified or identifiable natural person.
We refer to the Websites, and other services provided by Southern Vitality and Weight Loss together in
this Privacy Policy as the "Services." This Privacy Policy is incorporated into our Terms of Use. All
capitalized terms used in this Privacy Policy but not defined herein have the meanings assigned to them in
the Terms of Use.
If you are a California resident, please review the section regarding Privacy Information for California
Residents herein for state-specific rights.
PLEASE READ THIS PRIVACY POLICY CAREFULLY TO UNDERSTAND HOW WE HANDLE
YOUR INFORMATION. IF YOU DO NOT AGREE TO THIS PRIVACY POLICY, PLEASE DO NOT
USE THE SERVICES.
This Privacy Policy contains the following sections:
 The Information We Collect and the Sources of Such Information
 Purposes for How We Use Your Information
 Online Analytics and Advertising
 How We Share and Disclose Your Information
 Your Marketing Choices
 Health Information and Third-Party Services
 How We Protect Your Information
 Privacy Information for California Residents
 Retention of Your Information
 Revisions to Our Privacy Policy
 Contacting Us
The Information We Collect and the Sources of Such Information
We obtain Personal Information about you through the means discussed below when you use the Services.
Please note that we need certain types of Personal Information so that we can provide the Services to you.
If you do not provide us with such information, or ask us to delete it, the Services may not function as
intended.
1. Information You Provide to Us
We collect a variety of Personal Information that you provide directly to us. For example, we collect
Personal Information from you through:
 Account and product registration and administration of your account
 Processing your orders and requests for treatment
 Questions, communications, or feedback you submit to us via forms or email

 Requests for customer support and technical assistance, including through online chat
functionalities
 Uploads or posts to the Services
 Employment applications you submit
The specific types of Personal Information we collect will depend upon the Services you use, how you
use them, and the information you choose to provide. The types of Personal Information we collect
directly from you may include:
 Name, address, telephone number, date of birth, and email address
 Information about your medical conditions, treatment options, physician referrals, lifestyle and
personal preferences, prescriptions, genetics, medical photos, and lab results or other related
health information, such as your physical and emotional characteristics
 Log-in credentials if you create an account
 Billing information, such as shipping address, credit or debit card number, verification number,
and expiration date, collected by our payment processors on our behalf
 Identity verification information (e.g., driver's license or other government-issued ID card or
number), and your signature (if required for notarization purposes)
 Information about purchases or other transactions with us
 Information about your customer service and maintenance interactions with us
 Demographic information such as your gender, race/ethnicity, and age, marital status and number
of children, and similar information in connection with the Services
 Information about others, such as if you share a family or friend's email address or contact
information to allow access to your information or name them as an emergency contact
 User-generated content you post in public online forums on our Services or share with other users
 Any other information you choose to directly provide to us in connection with your use of the
Services.
2. Information We Collect Through Automated Means
We collect certain information about your use of the Services and the devices you use to access the
Services, as described in this Section. As discussed further below, we and our service providers (which
are third party companies that work on our behalf), may use a variety of technologies, including cookies,
SDKs, and similar tools, to assist in collecting this information.
Our websites. When you use our Website and app, we collect and analyze information such as your IP
address, device types, browser types, browser language, operating system, the state or country from which
you accessed the Services, software and hardware attributes (including device IDs) referring and exit
pages and URLs, platform type, the number of clicks, files you download, App usage, domain names,
landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages,
the terms you use in searches on our Services, the date and time you used the Services, error logs, and
other similar information.
Location Information. When you use the Services, we and our service providers may automatically collect
general location information (e.g., IP address, city/state and or postal code associated with an IP address)
from your computer or mobile device. This information allows us to enable access to content that varies
based on a user's general location (e.g., to provide you with accurate sales tax information and to deliver
content customized to your location).
We will ask your permission before collecting your precise GPS location information. In such instances,
we will use your precise geo-location information to provide customized services, content, promotional

offers, and other information that may be of interest to you. If you no longer wish for us and our service
providers to collect and use GPS location information, you may disable the location features on your
device. Please see your device manufacturer settings.
Our Use of Cookies and Similar Online Tools. To collect the information discussed in this Section, we
and our service providers use web server logs, cookies, tags, SDKs, tracking pixels, and other similar
tracking technologies. We use these technologies to offer you a more tailored experience.
 A web server log is a file where website activity is stored
 An SDK is a set of tools and/or code that we embed in our Apps and software to allow third
parties to collect information about how users interact with the Services
 A cookie is a small text file that is placed on your computer or mobile device when you visit a
site, that enables us to: (i) recognize your computer/device; (ii) store your preferences and
settings; (iii) understand the parts of the Services you have visited and used; (iv), enhance your
user experience by delivering and measuring the effectiveness of content and advertising tailored
to your interests; (v) perform searches and analytics; and (vi) assist with security and
administrative functions
 Tracking pixels (sometimes referred to as web beacons or clear GIFs) are tiny electronic tags with
a unique identifier embedded in websites, online ads and/or email that are designed to: (1) collect
usage information like ad impressions or clicks and email open rates; (2) measure popularity of
the Services and associated advertising; and (3) access user cookies
As we adopt additional technologies, we may also gather information through other methods.
Please note that you can change your settings to notify you when a cookie is being set or updated, or to
block cookies altogether. Please consult the "Help" section of your browser for more information (e.g.,
Internet Explorer; Google Chrome; Mozilla Firefox; or Apple Safari). Please note that by blocking,
disabling, or managing any or all cookies, you may not have access to certain features or offerings of the
Services.
3. Information We Collect from Social Media and Other Content Platforms
When you "like" or "follow" us on Facebook, Instagram, Twitter, or other social media platforms, we may
collect some information from you including your name, email address, and any comments or content you
post relevant to us. We also collect your information if you sign up for one of our promotions or submit
information to us through social media platforms.
 If you access the Services through a third-party connection or log-in (e.g., through a social
network or third-party authentication tool), you may allow us to have access to and store certain
information from such third parties depending on your settings on such services. If you do not
wish to have this information shared, do not use these connections to access the Services. For a
description of how these third parties handle your information, please refer to their privacy
policies and terms of use, which may permit you to modify your privacy settings.
Similarly, if you choose to connect your App to third-party platforms or tools, or with other apps on your
device (e.g., health or fitness monitoring platforms or tools, or your contacts, photos, or calendar), such
third parties and tools may allow us to have access to and store additional information as it relates to your
use of the Services (e.g., to integrate your fitness data within the Services or access your calendar to help
you schedule an appointment). If you do not wish to have this information shared, do not initiate these
connections.
4. Information We Receive from Other Sources
We work closely with third parties (including, for example, third party intermediaries, such as physicians,
medical professionals, and pharmacies to provide you with the Services, as well as with advertising

networks, analytics providers, marketing partners, and search information providers). Such third parties
will sometimes provide us with additional Personal Information about you.
Purposes for How We Use Your Personal Information
In connection with providing, you with the Services, we may use your Personal Information for our
business purposes to:
 Carry out, improve, and manage the Services and, as applicable, facilitate the provision of health
care services to you by physicians or other health care providers and ensure that the physicians or
health care providers have the services and support necessary for health care operations.
 Engage in internal research to understand the effectiveness of our Services, improve our Services,
and better understand our user base. If we publish or provide the results of this research to others,
such research will be presented in a de-identified and aggregate form such that individual users
cannot be identified
 Communicate with you about the Services, your use of the Services, or your inquiries related to
the Services and send you communications on behalf of physicians or other health care providers
utilizing the Services to meet your needs
 Communicate with you (in accordance with applicable legal requirements) by email, postal mail,
or phone about surveys, promotions, special events or our products and Services and those of our
subsidiaries, affiliates, and parent companies and any of their related businesses and those of our
third-party partners
 Provide you with technical support and customer service and troubleshoot any technical issues or
errors
 Verify your identity and administer your account, including processing your payments, fulfilling
your orders, and verifying the authenticity of your government-issued identification photo
 Ensure that content from our Services is presented in the most effective manner for you and for
your computer or device, allow you to participate in interactive features of our Services (when
you choose to do so), and as part of our efforts to keep our Services safe and secure
 Provide you with more relevant advertisements and personalized content, and measure or
understand the effectiveness of advertising and content we serve to you and others, and to deliver
and customize relevant advertising and content to you
 Help us better understand your interests and needs, such as by engaging in analysis and research
regarding use of the Services
 Comply in good faith with any procedures, laws, and regulations which apply to us where it is
necessary for our legitimate interests or the legitimate interests of others
 Establish, exercise, or defend our legal rights where it is necessary for our legitimate interests or
the legitimate interests of others, such as protecting against malicious, fraudulent, or illegal
activity
Combined Information. For the purposes discussed in this Privacy Policy, we may combine the Personal
Information that we collect through the Services with information that we receive from other sources,
both online and offline, and use and share such combined information in accordance with this Privacy
Policy.
Aggregate/De-Identified Data. We may aggregate and/or de-identify any information collected through
the Services so that such information can no longer reasonably be linked to you or your device and is no
longer considered Personal Information ("Aggregate/De-Identified Information"). We may use
Aggregate/De-Identified Information for any purpose, including for research and marketing purposes, and
may also share such data with any third parties, including advertisers, promotional partners, and sponsors.

Online Analytics and Advertising
1. Online Analytics
We may use third-party web analytics services (such as those of Google Analytics (including Google
Signals, Google User-ID, and other Google Analytics features) and Mix Panel) on our Services to collect
and analyze usage information through cookies and similar tools; engage in auditing, research, or
reporting; assist with fraud prevention; try to locate the same unique users across multiple browsers or
devices to better tailor services and features; and provide certain features to you. If you have a Google
account with personalized advertising enabled, through Google Signals, Google will also be able to gather
for us analytics and engagement information from across the various devices you use to access the
Services. To prevent Google from using your information for analytics (including cross-device tracking
for personalization purposes), you may install the Google Analytics Opt-out Browser Add-on by clicking
here. And to opt out of Google Signals, please open your "Settings" app, locate, and tap "Google," select
"Ads," and turn ON "Opt-out of Ads Personalization." You may also be able to disable cross-device
tracking through your Android or Apple device-based settings.
If you receive email from us, we may use certain analytics tools, such as clear GIFs to capture data such
as when you open our message or click on any links or banners our email contains. This data allows us to
gauge the effectiveness of our communications and marketing campaigns.
2. Online Advertising
The Services may integrate third-party advertising technologies (e.g., ad networks and ad servers such as
Facebook, Google Ad Words, TikTok, Criteo and others) that use cookies, pixels, and other technologies
to deliver relevant content and advertising for our products on the Services, as well as on other websites
you visit and other applications you use. The ads may be based on various factors such as the content of
the page you are visiting, information you enter such as your searches, demographic data, and other
information we collect from you. These ads may be based on your current activity or your activity over
time and across other websites and online services.
 We sometimes provide our customer information (such as email addresses) to service providers,
who may "match" this information in de-identified form to cookies (or mobile ad identifiers) and
other proprietary IDs, to provide you with more relevant ads when you visit other websites and
mobile applications. We may also share customer information such as your email address with
third-party advertising networks that use such information to better target advertising to you
regarding our products and services, as well as other products and services, as you browse the
internet.
We neither have access to, nor does this Privacy Policy govern, the use of cookies or other tracking
technologies that may be placed on your device you use to access the Services by non-affiliated third-
party advertising network services. To opt out of Google Analytics for display advertising or customize
Google display network ads, visit the Google Ads Settings page. To update your advertising preferences
with Facebook, click here. To update your advertising preferences with TikTok, click here. We do not
control these opt-out links, whether these opt-out links change over time, or whether any company
chooses to participate in the industry opt-out programs listed above. We are not responsible for any
choices you make related to third-party links available through the Services.
 Please note that if you exercise the opt out choices above, you will still see advertising when you
use the Services, but it will not be tailored to you based on your online behavior over time. Please
note that if you exercise the opt out choices above, you will still see advertising when you use the
Services, but it will not be tailored to you based on your online behavior over time.

3. Mobile Advertising
When using mobile applications from us or others, you may also receive tailored in-application
advertisements. We may use third-party service providers to deliver advertisements on mobile
applications or for mobile application analytics. Each operating system, iOS for Apple phones, Android
for Android devices, and Windows for Microsoft devices provides its own instructions on how to prevent
the delivery of tailored in-application advertisements. We do not control how the applicable platform
operator allows you to control receiving personalized in-application advertisements; thus, you should
contact the platform provider for further details on opting out of tailored in-application advertisements.
You may review the support materials and/or the device settings for the respective operating systems to
opt-out of tailored in-app advertisements.
4. Notice Concerning Do Not Track
Do Not Track ("DNT") is a privacy preference that users can set in certain web browsers. We are
committed to providing you with meaningful choices about the information collected on our websites for
third party purposes, and that is why we provide the variety of opt-out mechanisms listed above.
However, we do not currently recognize or respond to browser initiated DNT signals. To learn more about
Do Not Track, you can do so here. Nevertheless, we strive to recognize universal opt-out signals where
legally required.
5. Information We Receive from Other Sources
We work closely with third parties (including, for example, third party intermediaries, such as physicians,
medical professionals, and pharmacies to provide you with the Services, as well as with advertising
networks, analytics providers, marketing partners, and search information providers). Such third parties
will sometimes provide us with additional information about you.
6. Use of Artificial Intelligence Technologies
We may utilize artificial intelligence (AI) technologies to enhance and improve our Services and users’
experiences. Specifically, we may use AI technologies for our legitimate business purposes to process the
information we collect about you as described in this Privacy Policy to personalize content and
recommendations; improve the efficiency and accuracy of our Services; enhance customer support
through AI-assisted responses; analyze patterns and trends to improve our products and services; and
detect and prevent fraud or security risks.  While AI assists in many processes, critical decisions regarding
your health care always involve human oversight from qualified healthcare professionals.  
The Personal Information we process through our use of AI systems is subject to the same data protection
and security measures discussed in this Privacy Policy, including applicable data rights.  In some cases,
we may use third-party AI services. These services are subject to our vendor management processes, and
we require them to adhere to appropriate data protection standards.
How We Share and Disclose Your Information
We may share your information for our business purposes in the following ways:
 Affiliates and Subsidiaries. We may share information we collect within website to deliver
products and services to you, ensure a consistent level of service across our products and services,
and enhance our products, services, and your customer experience.
 Health Care Providers and Services. We share your information with third-party health care
providers: (i) to schedule and fulfill appointments and provide health care services as part of the
Services, (ii) to whom you send messages through our Services, and (iii) for other treatment,
payment, or health care operations purposes, including pharmacy services, upon your request.
 Service Providers. We provide access to or disclose your Personal Information to select third
parties who use the information to perform services on our behalf. They provide a variety of
services to us, including billing, content/service enhancements, sales, marketing, advertising,
analytics, research, customer service, shipping and fulfillment, data storage, IT and security, fraud

prevention, payment processing, and auditing, consulting, and legal services. These entities may
also include health care organizations, pharmacies, and other third parties we use to support our
business or in connection with the administration and support of the Services.
 Advertising Networks. Please see the "Online Advertising" section above for details about how
we share information with advertising partners.
 Joint Product/Marketing Partners. These are entities that jointly offer or provide services or
products with us. These entities collect and use data in accordance with their own terms and
privacy policies.
 Protection of Company and Others. By using the Services, you acknowledge and agree that we
may access, retain and disclose the Personal Information we collect and maintain about you if
required to do so by law or in a good faith belief that such access, retention or disclosure is
reasonably necessary to: (a) comply with legal process (e.g. a subpoena or court order); (b)
enforce our Terms of Use, this Privacy Policy, or other contracts with you, including investigation
of potential violations thereof; (c) respond to claims that any content violates the rights of third
parties; (d) respond to your requests for customer service; and/or (e) protect the rights, property or
personal safety of Southern Vitality and Weight Loss its agents and affiliates, its users and/or the
public. This includes exchanging information with other companies and organizations for fraud
protection, and spam/malware prevention, and similar purposes.
 Business Transfers. As we continue to develop our business, we may buy, merge, or partner with
other companies. In such transactions, (including in contemplation of such transactions) user
Personal Information may be among the transferred assets. If a portion or all of our assets are sold
or transferred to a third-party, customer Personal Information (including your email address)
would likely be one of the transferred business assets. If such transfer is subject to additional
mandatory restrictions under applicable laws, we will comply with such restrictions.
 Public Forums/User Interactions. Certain features of our Services make it possible for you to
share comments publicly or with other users. We may user any Personal Information that you post
publicly is not confidential, and we may use it for any purpose (including in testimonials or other
marketing materials). For example, if you submit a product review on one of our websites, we
may display your review (along with the name provided, if any) on the Websites and on third-
party websites. Any information you post openly in these ways will be available to the users you
shared it with and potentially the public at large and may be accessible through third-party search
engines. Accordingly, please take care when using these features. We are not responsible for how
others use the information about you that you share with them through the Services.
 Testimonials/Reviews. We may, directly or indirectly, via phone, email, third-party application,
and other methods, solicit or invite you to submit product or service reviews, written, video, or
otherwise. If you choose to submit information in response to this solicitation, including name,
likeness, image, product or service review, or any other materials, you consent to our use of your
name, likeness, and other information in marketing materials, or testimonials on our website or
third-party websites.
 Consent. We may also disclose your information in other ways you direct us to and when we have
your consent.
 Aggregate/De-Identified Information. We reserve the right to create Aggregate/De-Identify Data
collected through the Services and our disclosure of such Aggregate/De-Identified Data is in our
discretion.
Your Rights and Choices
Depending on the state in which you live, you may have legal rights with respect to your information. The
types of requests you may be able to make are as follows:   
 Information about the categories of information we process, our uses of your information, our
sources of such information and our disclosure of such information

 Access to the information that we have collected about you and a copy of certain information in a
portable format
 Correct certain information we have about you
 Deletion of the information we have about you. 
You may make a request by sending us an email at the email address below.
Before we disclose, correct or delete information in response to any of these requests, we will need to
verify your identity. Depending on the nature of your request, we may contact you for further information
if appropriate to verify your identity.  Note, however, that we will never ask you for sensitive personal or
financial information when verifying your identity, and no employee will ask you to tell them your
password.   If you are an authorized agent submitting a request on their behalf, we may require proof of
the written authorization you have received before processing the request.
Certain information may be exempt from such requests under applicable law.  For example, if the request
prevents us from completing a transaction you initiated, interferes with our legal obligations, affects legal
matters including a customer user’s rights to data contained in their account, we cannot verify your
identity, or compliance with your request is not legally required and would involve disproportionate cost
or effort.  But in any event, we will respond to your request within a reasonable timeframe and provide
you with an explanation.  If we deny your request in whole or in part, the laws in your jurisdiction may
provide you with rights to appeal our response.  If applicable, we will provide you with information about
your appeal options in our response to you.
We will not discriminate against anyone that makes a rights request, but in some cases, we will not be
able to provide our Services to you without that information.
Depending on applicable law, you may have the right to appeal our decision to deny your request, if
applicable. We will provide information about how to exercise that right in our response denying the
request. You also may have the right to lodge a complaint with a supervisory authority.
Opt-out of sale of and disclosure of information for online targeted advertising. 
As explained in the Online Analytics and Advertising section above, and subject to applicable laws as
discussed further below, we allow third parties to receive certain information such as cookies, IP address,
device identifiers, hashed contact information, browsing behavior, and/or other activity to enable the
delivery of targeted advertising to you.  These activities may qualify as the “sale” of personal information
or "sharing" or processing of personal information for targeted advertising, as defined in applicable law. 
Residents of certain states may opt out of the sale of personal information or sharing or processing of their
personal information through cookies, pixels, and similar online tools for targeted advertising. If you have
a legally recognized browser-based opt out preference signal turned on via your device browser (such as
Global Privacy Control), we recognize such preference in accordance and to the extent required by
applicable law.  Note, if you use a cookie blocker such as Ghostery, it may block visibility of this tool.
You can also use an authorized agent to submit a request to opt-out on your behalf if you provide the
agent written permission to do so.  We may require the agent to submit proof that you have authorized
them to submit an opt-out request.  
In addition to advertising activities using cookies and pixels, we may also share user email addresses with
advertising partners to provide you with more relevant advertising.  To opt out of this activity, send us an
email at the email address below
 If you opt out, you may still receive advertising, it just may not be tailored to your interests. 
Please note, if you use different browsers, devices, or services you will need opt out on each
browser or device where you want your choice to apply. 
Your Data Rights
You have rights to your data. You have the right to be informed as to how we use your data and the rights
to access, rectify, erase, restrict processing. You have the right to data portability and the right to object to
data transfer or usage. To exercise your data rights, or for questions about usage of your data, please
contact us at the contact information below.

Your Marketing Choices
You may instruct us not to use your contact information to contact you by email, postal mail, or phone
regarding products, services, promotions, and special events that might appeal to your interests by
contacting us using the information below. In commercial email messages, you can also opt out by
following the instructions located at the bottom of such emails. Please note that, regardless of your
request, we may still use and share certain information as permitted by this Privacy Policy or as required
by applicable law. For example, you may not opt out of certain operational emails, such as those
reflecting our relationship or transactions with you.
Sensitive Data Opt-Out/Opt-In Right. 
To provide you with more relevant online advertising regarding our products and services, as described
immediately above, we may use information about the treatments you have requested or received and
similar information. 
 This may include the processing of information that is considered "sensitive data" or "sensitive
personal information" under applicable laws, such as health information and information about
sex life and sexual orientation (collectively referred to herein as "sensitive data"). 
 You have a right to limit our use of sensitive data for purposes other than to provide the services
or goods you request or as otherwise permitted by law, including our and our partner's processing
of sensitive data for tailored advertising purposes.
 To opt-out from such additional purposes send us an email or use the Global Privacy Control
described above.  Depending on your jurisdiction, we may ask for your consent before using your
sensitive data.
 If you consent and subsequently change your mind, you can opt out at any time.
Collection of Children’s Data
Our Services are not directed to or intended for use by anyone under the age of 16. We do not knowingly
collect Personal Information from anyone under the age of 16.
If we become aware that a child under the age of 16 has provided us with Personal Information, we will
take steps to delete that information. If you become aware that a child under the age of 16 has provided
us with Personal Information, please contact us as described below.
Retention of Your Information
We keep your information for no longer than necessary for the purposes for which it is processed. The
length of time for which we retain information depends on the purposes for which we collected and use it
and/or as required to comply with applicable laws.
Revisions to Our Privacy Policy
We reserve the right to change this Privacy Policy at any time to reflect changes in the law, our data
collection and use practices, the features of our Services, or advances in technology. We will make the
revised Privacy Policy accessible through the Services, so you should review it periodically. The date this
Privacy Policy was last revised is identified at the top of the document. You are responsible for
periodically monitoring and reviewing any updates to the Privacy Policy. If we make a material change to
the Privacy Policy, we will provide you with appropriate notice in accordance with legal requirements.
Your continued use of our websites after such amendments (and notice, where applicable) will be deemed
your acknowledgment of these changes to this Privacy Policy.
Health Information and Third-Party Services
This Notice of Privacy Practices ("Notice") describes how we may use and disclose your Protected Health
Information (PHI) to carry out treatment, payment, or healthcare operations and for other purposes that
are permitted or required by law. This Notice also describes your rights regarding your PHI. We are
required by law to maintain the privacy of your PHI, provide you with this Notice of our legal duties and
privacy practices, and to abide by the terms of this Notice.

This Privacy Policy does not address, and we are not responsible for, the privacy, information, or other
practices, including data privacy and security process and standards of any third parties, including
physicians and other health care providers using the Services, the manufacturer of your mobile device and
other IT hardware and software, and any other third party mobile application, website, or service to which
our Services may contain a link. These third parties may at times gather information from or about you.
We have no control over the privacy practices of these third parties. The collection, use, and disclosure of
your information will be subject to the privacy policies of the third-party websites or services, and not this
Privacy Policy. We urge you to read the privacy and security policies of these third parties.
Uses and Disclosures of PHI
We may use and disclose your PHI for the following purposes:
 Treatment: We may use and disclose your PHI to provide, coordinate, or manage your healthcare
and related services. This may include communication with other healthcare providers about your
treatment and coordinating your care with other providers.
 Payment: We may use and disclose your PHI to obtain payment for healthcare services provided
to you. This may include contacting your insurance company to verify your coverage, billing, and
collection activities, and sharing PHI with other healthcare providers, insurance companies, or
collection agencies.
 Healthcare Operations: We may use and disclose your PHI for healthcare operations, including
quality assessment, improvement activities, case management, accreditation, licensing,
credentialing, and conducting or arranging for medical reviews, audits, or legal services.
 As Required by Law: We may use and disclose your PHI when required to do so by federal, state,
or local law.
 Public Health and Safety: We may use and disclose your PHI to prevent or control disease, injury,
or disability, to report child abuse or neglect, to report reactions to medications or problems with
products, and to notify persons who may have been exposed to a communicable disease or may
be at risk of spreading a disease or condition.
 Health Oversight Activities: We may disclose your PHI to health oversight agencies for activities
authorized by law, such as audits, investigations, inspections, and licensure.
 Judicial and Administrative Proceedings: We may disclose your PHI in response to a court or
administrative order, subpoena, discovery request, or other lawful process.
 Law Enforcement: We may disclose your PHI for law enforcement purposes, such as to report
certain types of wounds or injuries, or to comply with a court order, warrant, or other legal
process.
 Research: We may use and disclose your PHI for research purposes when the research has been
approved by an institutional review board and privacy protections are in place.
 Organ and Tissue Donation: If you are an organ donor, we may disclose your PHI to
organizations that handle organ procurement, transplantation, or donation.
 Workers' Compensation: We may disclose your PHI for workers' compensation or similar
programs that provide benefits for work-related injuries or illnesses.
 Military and Veterans: If you are a member of the armed forces, we may disclose your PHI as
required by military authorities.
 Inmates: If you are an inmate, we may disclose your PHI to the correctional institution or law
enforcement official having custody of you.
Your Rights Regarding PHI
You have the following rights with respect to your PHI:
 Right to Inspect and Copy: You have the right to inspect and copy your PHI that we maintain,
with certain exceptions. To request access, submit a written request to our Privacy Officer. We
may charge a reasonable fee for the costs of copying, mailing, or other supplies associated with
your request.

 Right to Amend: You have the right to request an amendment to your PHI if you believe it is
incorrect or incomplete. To request an amendment, submit a written request to our Privacy
Officer, specifying the information you believe is incorrect and why. We may deny your request if
we believe the information is accurate and complete, or if we did not create the information.
 Right to an Accounting of Disclosures: You have the right to request an accounting of disclosures
of your PHI made by us in the past six years, except for disclosures made for treatment, payment,
or healthcare operations, and certain other disclosures. To request an accounting, submit a written
request to our Privacy Officer.
 Right to Request Restrictions: You have the right to request a restriction on our use or disclosure
of your PHI for treatment, payment, or healthcare operations. We are not required to agree to your
request but will consider it. To request a restriction, submit a written request to our Privacy
Officer, specifying the restriction you are requesting and to whom it applies.
 Right to Request Confidential Communications: You have the right to request that we
communicate with you about your PHI in a certain way or at a certain location. To request
confidential communications, submit a written request to our Privacy Officer, specifying how or
where you wish to be contacted.
 Right to a Paper Copy of This Notice: You have the right to receive a paper copy of this Notice,
even if you have agreed to receive it electronically. To obtain a paper copy of this Notice, contact
our Privacy Officer.
 Right to be Notified of a Breach: You have the right to be notified in the event that we discover a
breach of your PHI.
Transmission of PHI
We are committed to protecting the privacy of your PHI and will ensure that any electronic transmission
of PHI subject to HIPAA complies with the Health Insurance Portability and Accountability Act (HIPAA)
Privacy Rule (45 CFR 164). This includes the use of Secure-Socket Layer (SSL) or equivalent technology
for the transmission of PHI, as well as adherence to all applicable security standards for online
transmissions of PHI.
Changes to This Notice
We reserve the right to change this Notice, and the revised Notice will be effective for PHI we already
have about you, as well as any information we receive in the future. We will post a copy of the current
Notice in our office and on our website. The Notice will contain the effective date on the first page.
Complaints
If you believe your privacy rights have been violated, you may file a complaint with our Privacy Officer
or with the Secretary of the Department of Health and Human Services. You will not be retaliated against
for filing a complaint.
Contact Information
To exercise any of your rights, or if you have any questions about this Notice or our privacy practices,
please contact our Privacy Officer. This Notice is provided in accordance with the Notice of Privacy
Practices for Protected Health Information from the Department of Health and Human Services' Model
and is applicable across all US states.
Rights of Specific Jurisdictions within the US Certain states may have additional privacy protections that
apply to your PHI. The following is an example of specific rights in the state of California. If you reside
in a state with additional privacy protections, you may have additional rights related to your PHI.
California Residents:
 Right to Access: In addition to the rights described above, California residents have the right to
request access to their PHI in a readily usable electronic format, as well as any additional
information required by California law. To request access, submit a written request to our Privacy
Officer.
 Right to Restrict Certain Disclosures: California residents have the right to request restrictions on
certain disclosures of their PHI to health plans if they paid out-of-pocket for a specific healthcare

item or service in full. To request such a restriction, submit a written request to our Privacy
Officer.
 Confidentiality of Medical Information Act (CMIA): California residents are protected by the
Confidentiality of Medical Information Act (CMIA), which provides additional privacy
protections for medical information. We are required to comply with CMIA in addition to
HIPAA.
 Marketing and Sale of PHI: California residents have the right to request that their PHI not be
used for marketing purposes or sold to third parties without their authorization. To request a
restriction on the use of your PHI for marketing or the sale of your PHI, submit a written request
to our Privacy Officer.
 Minor's Rights: If you are a minor (under the age of 18), you have the right to request that certain
information related to certain sensitive services, such as reproductive health, mental health, or
substance use disorder treatment, not be disclosed to your parent or guardian without your
consent. To request a restriction on the disclosure of such information, submit a written request to
our Privacy Officer.
If you reside in a state other than California, please consult your state's specific privacy laws for
information about any additional rights you may have regarding your PHI. You may also contact our
Privacy Officer for more information about your rights under specific state laws.
California: For residents of California, we comply with the Confidentiality of Medical Information Act
(CMIA), as well as California's specific privacy laws related to marketing, sale of PHI, and minors' rights.
We will obtain written consent before disclosing certain information and adhere to additional privacy
protections, as required by California law.
This Privacy Policy does not address, and we are not responsible for, the privacy, information, or other
practices, including data privacy and security process and standards of any third parties, including
physicians and other health care providers using the Services, the manufacturer of your mobile device and
other IT hardware and software, and any other third-party mobile application, website, or service to which
our Services may contain a link. These third parties may at times gather information from or about you.
We have no control over the privacy practices of these third parties. The collection, use, and disclosure of
your information will be subject to the privacy policies of the third-party websites or services, and not this
Privacy Policy. We urge you to read the privacy and security policies of these third parties.
How We Protect Your Information
We take a variety of technical and organizational security measures designed to protect both your PHI and
Personal Information against accidental or unlawful destruction or accidental loss, alteration,
unauthorized disclosure, or access. However, no method of transmission over the Internet, and no means
of electronic or physical storage, is secure. As such, you acknowledge and accept that we cannot
guarantee the security of your information transmitted to, through, or on our Services or via the Internet
and that any such transmission is at your own risk. Where we have given you (or where you have chosen)
a password that enables you to access the Services, you are responsible for keeping this password
confidential. We ask you not to share your password with anyone. The information you share in public
areas may be viewed by any user of the Services.
Privacy Information for California Residents
If you are a California resident, California law requires us to provide you with some additional
information regarding how we collect, use, and share your "personal information" (as defined in the
California Consumer Privacy Act ("CCPA")).
Categories of personal information we collect and disclose. Throughout this Policy, we discuss in detail
the specific pieces of personal information we collect from and about our users. Under the CCPA, we are
also required to provide you with the "categories" of personal information we collect and the categories of
third parties to which we disclose personal information. Please note that some of the information we

collect through the Services (e.g., medical information), is subject to various health data privacy laws, and
is therefore not subject to the CCPA. See the following chart to understand more about the categories of
personal information we collect that are subject to the CCPA and the third parties to which we disclose it:
Category of Personal Information
 Identifiers and contact information (e.g., name, address, email address, account names,
government-issued IDs and numbers)
 Commercial and transactional information (e.g., information about your purchases)
 Financial information (e.g., credit card info collected by our payment processors)
 Internet or other network or device activity (e.g., IP address, browsing history, app usage)
 Geolocation information (e.g., general location and precise location, with your permission)
 Demographic and statistical data (e.g., your gender, interests based on products and services you
use)
 Physical characteristics (e.g., photos and videos of you)
 User-generated content (e.g., information you choose to post in our online forums)
 Customer service data (e.g., information you provide through a chat or call with us)
Your California Privacy Rights
CCPA Rights Disclosure. If you are a California resident, the CCPA allows you to make certain requests
about your personal information. Specifically, the CCPA allows you to request us to:
 Inform you about the categories of personal information we collect or disclose about you; the
categories of sources of such information; the business or commercial purpose for collecting your
personal information; and the categories of third parties with whom we share/disclose personal
information.
 Provide access to and/or a copy of certain information we hold about you.
 Delete certain information we have about you.
The CCPA further provides you with the right to not be discriminated against (as provided for in
applicable law) for exercising your rights.
Please note that certain information may be exempt from such requests under California law. For
example, we need certain information to provide the Services to you. We also will take reasonable steps to
verify your identity before responding to a request.
If you are a California resident and you would like to exercise any of your data rights under California
law, email us at southernvitalityweightloss@gmail.com
Please include your full name, email address and residential address associated with your use of our
Services, along with the rights you would like to exercise, so that we can process your request in an
efficient manner.
Sale of Personal Information. The CCPA requires companies that ""sell"" (as defined in the CCPA) your
personal information to provide you with notice and an opportunity to opt out. Like many companies with
an internet presence, we do work with third parties that provide marketing and advertising services to us,
including interest-based advertising services, and these third parties may place tags, pixels, cookies,
beacons, and other similar tracking mechanisms on our Website and App and collect your online
identifiers. Because of the CCPA's broad definitions of ""sale"" and ""personal information,"" making
certain online identifiers available to these companies so that they can provide marketing and advertising
services to Southern Vitality and Weight Loss may be considered a ""sale"" under the CCPA. To opt out
of sharing your information with participating third parties for interest-based advertising, please visit the
Network Advertising Initiative's Consumer Opt-Out link, the Digital Advertising Alliance's
Consumer Opt-Out link, or Your Online Choices. Please note that these opt-outs are device and
browser based, so you will need to opt out on each of your devices and browsers. For more information,
see the Online Analytics and Advertising Section above.

 As discussed above in the "Online Advertising" section, we may also share information such as
your email address with third-party advertising networks that use such information to better target
advertising to you regarding our products and services, as well as other products and services, as
you browse the internet. This sharing may be considered a "sale" under the CCPA. To opt out,
please email us.
 Shine the Light Disclosure. The California "Shine the Light" law gives residents of California the
right under certain circumstances to request information from us regarding the manner in which
we share certain categories of personal information (as defined in the Shine the Light law) with
third parties for their direct marketing purposes. We do not share your personal information with
third parties for their own direct marketing purposes.
Retention of Your Information
We keep your information for no longer than necessary for the purposes for which it is processed. The
length of time for which we retain information depends on the purposes for which we collected and use it
and/or as required to comply with applicable laws.
Revisions to Our Privacy Policy
We reserve the right to change this Privacy Policy at any time to reflect changes in the law, our data
collection and use practices, the features of our Services, or advances in technology. We will make the
revised Privacy Policy accessible through the Services, so you should review it periodically. The date this
Privacy Policy was last revised is identified at the top of the document. You are responsible for
periodically monitoring and reviewing any updates to the Privacy Policy. If we make a material change to
the Privacy Policy, we will provide you with appropriate notice in accordance with legal requirements.
Your continued use of our websites after such amendments (and notice, where applicable) will be deemed
your acknowledgment of these changes to this Privacy Policy.
Contacting Us
If you have any questions about this Privacy Policy or our privacy practices, please contact us at:
Southern Vitality and Weight Loss
Privacy Officer: Dr. Igor Ancor
EMAIL: southernvitalityweightloss@gmail.com
PHONE: (229) 335-4937
ADDRESS: 4530 N Valdosta Rd, Valdosta, GA 31602

MEDICAL ADVICE OR SERVICES
IF YOU ARE EXPERIENCING A MEDICAL EMERGENCY, YOU SHOULD DIAL “911”
IMMEDIATELY. The content of this website is for informational purposes only and does not constitute
professional medical advice, diagnosis, treatment, or recommendations of any kind. Further, the website
is not intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment,
or prevention of disease. You should always seek the advice of our board-certified medical practitioner or
other qualified health care provider with any questions or concerns that you may have regarding your
individual needs and any medical conditions. Visiting the website or registering an account does not
create a physician-patient relationship. Reliance on the website without further consultation with a
medical practitioner is solely at your own risk.